Is it our unique prints? Our standout colours? Or the way our cotton hangs?
The answer is of course all three and today we just wanted to tell you a bit more about our cotton as we know you love it so much.
The Secret's in the Cotton...
Incredibly strong for a light-weight cotton it hangs elegantly, creases with style and the sleeves roll up easily to create a relaxed yet refined look.
When we started back in 2010, Clem and Benny spent 6 months in India sourcing the finest cottons India to had to offer. We went through tonnes of option but finally selected a type that comes from Maharashtra, a state on the West Coast of India.
Wear it on the beach, in the pub, at work, wherever – you know you’re wearing something unique.
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Some of our tribe choose not to iron them, going for that creased look. And if you do choose to press your shirt, you’ll note they iron in a jiffy. But really, it’s the way that cotton hangs that makes it so special.
Our clientele know from experience that this material lasts.
We are not a fast-fashion brand and our happy customers still have shirts in their wardrobe that they bought from us when we started in 2010. We have a limited run of some of our favourite Frangipani prints online now - move fast.
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